• Tailor the cover letter to show you are the right person for the specific job advertised
• List your skills and experience, with examples of why you are the right person for the advertised role
• Address the letter to an individual, rather than using a generic introduction, like ‘Dear Sir or Madam’
• Include the job title, the job reference number and your name
• Keep the length of the letter to one page, and keep it clear and focused
• Show how you can add to the role in a way that another person cannot